Marketing action «BIG
ROLL» was held on October 16-29, 2006 in Moscow in the
network stores «TEXKOM» and
«Voshod».
More then 600 people
participated in the action.
Photo 1.
Marketing action BIG ROLL
online
Action locations have
been told to us by our Moscow dealers. They were situated on major Moscow
transport gates: Altufjevo highway, Leningrad highway, Vernadskogo
avenue.
Every day action was carried in 5 locations during 4 hours of the
second part of the day, when people go back from their work. Every day 20
RESURS pcs and 5 OILMAGNET pcs have been given out for free testing. Every
location could be recognized upon the company posters and company
promo-stand.
Photo
2. BIG ROLL promo-stand
Photo 3. BIG
ROLL questionnaire
|
Photo 4.
Article about the product on the underside of the BIG
ROLL questionnaire The
booklet POWER together with article about the product /questionnaire were
distributed.
Photo
5. Carefully filling in questionnaire RESURS
After questionnaire filling in,
the article was taken off and given to the respondent.
RESURS was put into the car oil mouth. The company
sticker was fasten to the rear car window.
Photo 5. Filling RESURS into the car oil
mouth
Photo 6. Company sticker on the rear car
window |